Private Label Vitamins and supplements

The customer’s vision and intuition can surpass our own. Sometimes, however, smaller realities may lack the tools for an initial assessment and launch themselves into a kamikaze venture. If these operate in the world of e-commerce and marketplaces such as Amazon, Trendful Italia can offer consultancy and evaluation thanks to internal figures and dedicated tools that can clarify to the customer what costs they will face, the degree of competition, and product segmentation. At an international level, thanks to its structure, Trendful can offer a complete market analysis, taking advantage of on-site experts.

Not only must production offer HACCP and GMP standards to ensure the healthiness of the product, but the formulation itself must be well thought-out and stability verified. The difficulty in this often lies in the frequent changes in regulations and lengthy bureaucracy. It is important to emphasise that although European legislation in this field is unambiguous, there is currently a lack of complete harmonisation between the Member States. This means that what can be freely marketed in Europe may not be so in Italy, let alone in third countries, such as the US or China. Trendful Italia can act as your regulatory advisor:

• Fast time-to-market: Thanks to our experience and knowledge of procedures, we will help you reduce the time needed to get your food supplement onto the market.
• Avoid bureaucratic hassles and delays: By relying on our advice and labelling, you can avoid unnecessary complications and delays in the marketing process. We will be at your side to properly handle the required documentation and address any regulatory issues.
• Complete support during the production process: We will support you from start to finish. The formulation of your product will be adapted to the guidelines imposed by the Ministry of Health, ensuring that it is free of banned substances or dosages and therefore marketable.
• Avoid prohibited or inadvisable claims or references on the label.

Developing a supplement does not mean putting ingredients together and packaging them. The type of raw material used – right down to the thickness of the grains of a powder (the grain size) – the interaction between the components, the dosages, the excipients, the flavouring, are not choices dictated by chance. Only a formulator pharmacist, a technical food biologist, can make the right choices towards a safe product, appreciated by the customer and with a serious assessment of its stability (minimum expiry date).
This is one of the reasons for not relying on chance and not relying on small companies or adventurers in the sector.
A well-conceived product not only performs better in sales, but also guarantees its durability, without organoleptic variations such as a change in flavour or colour, or in its nutritional values, beforehand.