The History of Trendful was founded in 1990, among the first companies exporting Italian pharmaceuticals to the least accessible countries: Africa, Middle East, Asia – especially China. The creation of an operational network in faraway countries and the acquisition over time of key figures, has made Trendful (medical division) a unicum capable of accompanying the insertion of Italian products in distant markets with complex regulatory and logistical barriers.

It was only in 2019 that Trendful Italia was born, a start-up destined to develop our first branded products in the food supplement sector. A number of brands begin to gain notoriety, such as Sprintade® – the most advanced line for endurance sports (2019) and Physiobalance® – salus in aquilibrio – (2020), Trendful Italia’s line dedicated to nutraceuticals and phytotherapeutic supplementation.
This is followed by other, more segment-oriented brands such as OP GAMERS’ SUPPLEMENT (2022), which sees us launch one of the very first supplements in chewing gum format in the gaming market.