Launching a food supplement in 2026 is a real opportunity for brands, pharmacies, gyms and e-commerce, but it requires careful planning. With increasingly stringent regulations, production costs and strategic choices about format, relying on a structured approach is essential to avoid costly mistakes.
The first step is to define the product concept: target audience, main benefit and price positioning. This phase directly affects the formula, the ingredients that can be used and the claims that can be made, which must comply with European regulations (Reg. EU 1169/2011 and EFSA guidelines). Once the formula has been defined, the next step is to evaluate the costs, which depend on several factors: type of ingredients, dosages, format (capsules, tablets, powders or liquids), minimum order quantity (MOQ) and type of packaging.
Actual launch times vary on average from 8 to 16 weeks and include formula development, stability testing, label production and notification to the Ministry of Health. Realistic planning is essential to align production, marketing and distribution. Specialised prototyping and flavour formulation
Summary
- Choosing a single manufacturer for multiple formats: a strategic advantage
- The guarantees that a contract manufacturer must offer
Choosing a single manufacturer for multiple formats: a strategic advantage
An often overlooked aspect is identifying a contract manufacturer capable of handling multiple supplement formats (capsules, powders, liquids, sachets). Relying on a single private label partner drastically simplifies document management, avoiding the need to coordinate regulations, certifications, technical specifications and operating practices of multiple suppliers. This approach reduces the risk of inconsistencies, speeds up launch times and allows for greater quality consistency across different product lines, especially for those who intend to expand their catalogue over time.
The guarantees that a contract manufacturer must offer
A reliable manufacturer does not limit itself to the physical production of the product, but must provide clear guarantees on both production and documentation. Key elements include production in certified facilities (GMP, ISO), complete traceability of raw materials, quality controls on each batch, and the availability of technical data sheets and analysis certificates. In terms of documentation, the supplier should support the customer in verifying regulatory compliance, drafting labels, managing claims, and notifying the Ministry of Health. These guarantees reduce legal risk, protect the brand, and allow you to focus on marketing and selling the product.
In conclusion, launching a supplement in 2026 is a project within the reach of many, but only with the right balance between strategy, regulatory compliance and choice of manufacturing partner can an idea be transformed into a competitive and scalable product.
